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I’m kinda new to motion graphics. I’ve been messing around with After Effects for only about a year. I really enjoy it and I have learned to harness the awesome power of the SOLID! I’m constantly amazed by how much designers can do with just simple shapes like in this music video for the band Rendezvous and their song The Murf. It was created by the very talented Scott Benson. I mean it this guy is amazing!
Technology has made it so almost anyone can go and create wonderful pieces like Scott’s video. But, you ever stop and wonder, “How the heck did they do motion graphics back in the day?”
I have very fond memories of the HBO logo sequence that would play just before a movie. Maybe you’ve seen it? It starts out with a man and his family turning on the TV. Then the camera pulls back. The camera goes out the window of the house and flies just over the neighborhood. Then there is this burst of light! The mother of all lens flares reveals the HBO logo accompanied by celestial trumpets playing the HBO theme music! And you fly into the logo as lights and colors sweep past the screen revealing the text saying “HBO Feature Presentation.” HECK YEA! I was so excited I forgot what the heck I stayed up late to watch with my parents! Honestly I don’t remember what the movie was but boy do I remember that title sequence!
I saw it again not too long ago on the YouTube and all those great memories came back. After watching it I started to wonder, “How the heck did they do that???” Actually I did see a little short documentary about how HBO did that but I couldn’t find a link. They built a scale model of the city. Then they created a custom camera rig that was controlled by a computer that would take an ungodly amount of hours to compute the shot. They actually made a HBO logo out of some shiny metal that the camera filmed. The motion graphics were done filming negatives that were back light. Basic animation. Finally they edited all those pieces together for the entire sequence. Alot of work went into making that title sequence! Really makes me appreciate how far technology has come along.
Take a break and enjoy this real of Sullivan and Marks’ work back in 78. Let the cheesy tunes put your mind at ease. I’m amazed all the work they put into their commercials! Also if you perhaps know what HBO documentary I’m talking about send me a link! I’d love to watch it again.
I’ve been a designer for 15 years. I love creating & sharing. So, I’m hoping this site is a place to help me do both. I do freelance work as well. If you’re interested in what I can do, please take a look at my portfolio.
I started out years ago in print and have now designed in several mediums; including interactive experiences, as well as video and motion graphics.