Concept for the Humanity Rocks logo that changes every year. The client wanted the logo to have a Florida theme and the logo had to use their red guitar.
I wanted to do something with an alligator in it and stay away from theme parks images. What initially came to mind were the well known Florida post cards. They say Florida in big letters and inside them you see oranges or ocean views. Makes you feel good warm and fresh at the same time! Well I used oranges to bring in those warm colors to surround my rawkin’ alligator.